Area 01
Agrifood trade competitiveness & export compliance
The firm's in-house applied research programme on the underutilisation of EU trade preferences in South African agrifood exports under the EU–SADC Economic Partnership Agreement. Critical Realist epistemology with Comparative Multi-Scalar (CMS) analysis across HS Chapter 7 (vegetables), HS Chapter 8 (fresh fruit including citrus, deciduous, table grapes, avocados), and HS Chapter 22 (wine and beverages). Continuing research follows the compliance-cost-as-non-tariff-barrier thread.
Working questions. Where does the EU's regulatory unilateralism on phytosanitary measures, MRL revisions, and rules-of-origin produce competitive asymmetry against South African producers? What institutional adjustments at producer, cooperative, exporter, and port level close the gap?
Applied translation. The research underlies the firm's EU–SADC Export Readiness Checklist and informs every Trade & Export Advisory engagement.